Why do SEO prices in India vary so much?
Because "SEO" covers very different amounts of work. A local shop that needs its Google Business Profile fixed and five service pages written is a small job. A national ecommerce store competing on hundreds of keywords needs technical work, content every month and link building. The price follows the competition for your keywords and how much is broken today, not a standard rate card.
What pricing models do SEO agencies use?
| Model | How it works | Best for |
|---|---|---|
| One-time audit | A fixed fee for a written list of problems and fixes | Finding out what is wrong before committing |
| Project | A fixed fee for a defined job, such as fixing technical issues or setting up local SEO | New sites and one-off clean-ups |
| Monthly retainer | A monthly fee for ongoing work: content, fixes, local SEO and reporting | Competitive keywords that need months of work |
| Bundled with a website | SEO setup included in the website build | Businesses launching or rebuilding a site |
At FebTech, basic SEO setup is part of every website, the ₹45,000 Growth package includes an advanced SEO package, and ongoing retainers are quoted after a free audit against an agreed keyword list.
What should a monthly SEO retainer include?
- Technical fixes: indexing, speed, mobile issues, duplicate URLs, structured data.
- On-page work: titles, headings and content for the pages that should rank.
- Local SEO: Google Business Profile, reviews and consistent listings, if you serve a city.
- New content: pages or guides that answer what your customers search for.
- Reporting you can read: the keyword, its position before and after, and the enquiries that followed.
How long before SEO shows results?
Technical fixes often show a visible change within the first month. Competitive keyword rankings usually take four to six months of consistent work, and local map results depend on your profile, reviews and competitors. Anyone promising page one in two weeks is selling something other than SEO.
What are the red flags in an SEO quote?
- A guaranteed number-one ranking. Google does not sell or promise positions.
- "1,000 backlinks a month" or any link count sold by volume.
- No list of the keywords and pages they will work on.
- Reports full of traffic graphs but no enquiries or calls.
- Contracts that leave the website or Google accounts in the agency's name.
Is SEO worth it for a small business?
When customers search for your service with a city or "near me", yes, and local SEO is usually the highest-return part of it. If your customers never search online, put the budget into referrals or ads first. A free audit should tell you which group you are in before you pay for anything.